The Future of Book Festivals is Here
For over the past six months I have been developing a program that gives more energy and exposure for book festivals and the authors that participate at these events. There are three key issues for the authors and readers who attend these book festivals as well as for the book festival organizers:
1. discovery of new authors
2. being over whelmed by the numbers
3. value to authors attending the event
Readers attend the event to discover new authors, but become overwhelmed with the number of authors that are present and in many cases, they forget which ones they talked to. In many cases, they buy one or two books with the desire to remember the name of the other books they are interested in for future purchase, but have forgotten what the book was, or who the author was.
An Author attends the book festival to find new readers and to hopefully sell as many books as possible. They do their best to obtain information (email addresses usually) about a reader in the hopes of following up with them down the road and get them to buy their book. Many times, the reader ignores these emails and no sales are created.
Thus, you end up with Readers who do enjoy attending the event, but become over whelmed with all the authors present. The author doesn’t sell as many books as they want or need to, in order to cover the expense of the event. That now brings us to the third issue, Book Festivals can be pricy.
To help offset the cost of the book festival fees, it is critical that an author believes that they have not only sold enough books, or that they WILL sell more books from the event down the road. But if a reader is overwhelmed by the event and forgets which authors they had checked out in order to purchase their books, then there are no future sales.
With Book Festival Network, you are creating an opportunity for Authors to continue to get more exposure after the event not only with the readers who attended, but with others that could not attend, or didn’t know about the event.
Accomplishing the additional exposure is done through a three-step process:
1. Creating web pages for the book festival that includes information about the event, authors participating, etc.
2. NetCasting the event live as it happens and interview each author giving them a chance to ‘sell’ their books in a short two-minute segment. Then editing the NetCast so that each author has a video of their pitch on their web page after the event is completed.
3. Creating interactive reasons for the readers that attended the event and others who learn of the event afterwards to view the authors pages, and give them a reason to purchase the book(s).
This three-step process creates a winning opportunity for everyone involved. Authors are given the potential to have sales after the event, the Book Festival gets additional exposure and creates additional value to the book festival, plus increasing the opportunities for the Readers to re-discover the authors that attended the event, which can lead to more purchases.
Finally, additional advertising exposure for sponsors of the event, can help offset the additional cost related to the Book Festival Network expenses. This additional exposure can then increase the value of the book festival greatly, thus giving the festival organizers more opportunities and funds to continue to create great events.